Start-Up Incubator Partners
While you take care of your clients technical needs we take care of sales process management
We provide our Start-up Incubator Partners with services that show their portfolio companies “how to” build a sales team that executes with precision – – effectively, efficiently & predictably
The Challenge Faced by Start-ups Incubators
Providing Programs and Information To Drive Start-up Revenue Growth
While start-up incubators provide valuable services and benefits to their clients, more often than not little attention is paid to start-up company sales and revenue growth.
We partner with start-up incubators to fill this void by providing you with help building sales approaches and presentations, sales appointment setting, networking training for
Our sole purpose is to show people “how to” build, manage, improve, restructure, and merge sales teams.


We Use The Chief Sales Leader Framework™
To make it easy for you to understand and set-up the three (3) strategic and twelve (12) operating sales processes that enable a sales team to execute with precision – – effectively, efficiently, and predictably
Services That We Provide To Start-up Incubators

Start-up Incubator Partners
Start-up Sales Strategy & Instructions
Chief Sales Leaders™ provide hands-on help to build, pilot, refine and codify your sales and marketing approach using The Chief Sales Leader Framework™.
While the founders and investors focus on developing the product/service and preparing to scale the business we take care of:
- Sales and marketing message development
- Sales call approach, presentation, and FAQs
- Lead generation and sales call appointment setting
- Marketing website
- Sales technology i.e. CRM, phone systems, etc.
Sales Team Audit
We use The Chief Sales Leader Framework™ to assess the level of precision – – effectiveness, efficiency, and predictability – – that your sales team is executing the three (3) strategic and twelve (12) operating sales processes with.
- Sales Strategy – – forecast, plan, organize structure and culture
- Sales Execution – – procedures, technology, knowledge, and people
- Sales Evaluation – – measure, analyze, report and improve
We ask start-up investors, executives, managers, and salespeople to complete an online assessment. We also conduct interviews and focus groups in addition to document reviews.
You will receive a report outlining strengths and weaknesses, priority improvement areas and recommendations for next steps to fuel start-up revenue growth.


Sales Manager Assessment
We use The Chief Sales Leader Framework™ to assess the level of knowledge, skills, experience, and behaviors that each sales manager has with the three (3) strategic and twelve (12) operating sales processes with, including:
- Sales Strategy – – forecast, plan, organize structure, and culture
- Sales Execution – – procedures, technology, knowledge, and people
- Sales Evaluation – – measure, analyze, report, and improve
The sales manager completes an online self-assessment. We ask investors, executives, and peers to complete the same assessment to gain a 360-degree perspective. We conduct interviews with the sales manager, investors, and peers to gain further clarity. We also conduct a document review of the sales managers past company performance reviews, compensation history, and resumes – – including a social media review.
You will receive a report outlining strengths and weaknesses, priority improvement areas and recommendations for each sales manager.
Job Candidate Interviews & Recruiting
Start-up incubators do a great job of screening and assessing sales leadership and management job candidates for their culture fit, industry knowledge and product/service knowledge.
We increase the probability of you hiring the right sales leader and manager by assessing and interviewing candidates to gauge the level of process knowledge, skills, and experience that candidates have with the three (3) strategic and twelve (12) operating sales processes that enable sales teams to executive with precision – – effectively, efficiently and predictably.
We provide you with:
- Online assessment of job candidate process skills and experience
- Interview job candidate to clarify process skills and experience
- Summary report of process strengths and weaknesses
- Process career development recommendations


Start-up Sales Strategy Workshops
We facilitate start-up sales strategy workshops that result in clear goals, measures and step-by-step implementation instructions for all three (3) strategic and twelve (12) operating sales processes that enable sales teams to execute with precision – – effectively, efficiently and predictably.
We provide you with:
- Assessment questionnaires, interviews, and focus groups that gauge the level of alignment that investors, managers, and salespeople have on the elements of sales strategy.
- Facilitation of a workshop to build alignment and agreement on the elements of sales strategy.
- Sales Strategic Plan document that captures the elements of sales strategy
- Cascading of sales strategy alignment to each sub-department with your sales team
Sales Process Improvement Projects
For late-stage start-ups, we facilitate sales process improvement projects and workshops in all three (3) strategic and twelve (12) operating sales processes that enable sales teams to execute with precision – – effectively, efficiently, and predictably.
We provide you with:
- Methodical Improvement Approach – – to keep time, cost and risk low by working on one of the twelve (12) operating processes at a time
- Expedited Improvement Approach – – to speed implementation by simultaneosly working on three (3) of the operating prices at once
- Custom Improvement Approach – – to meet your unique situation


Start-up Chief Sales Executive
Chief Sales Leader™ Start-up Executives bring best practices, tools, and experience to build your sales approach, sales processes, and sales teams. We also help you hire, coach and mentor sales people that have a strong desire to become Chief Sales Leaders™.
We use The Chief Sales Leader™ Road Map to ensure that your start-up installs the three (3) strategic and twelve (12) operating sales processes with precision – – effectively, efficiently, and predictably, including:
- Sales Strategy – – forecast, plan, organize structure and culture
- Sales Execution – – procedures, technology, knowledge, and people
- Sales Evaluation – – measure, analyze, report and improve
Start-up Sales Support Manager
Chief Sales Leader™ Start-up Sales Support Managers bring best practices, tools, experience and an extra set of hands to help you build your start-up:
- Sales presentation and knowledge management
- Lead generation and sales appointment setting
- Hiring and onboarding salespeople
- Sales compensation administration
- Sales policy and procedures
- Sales pipeline forecasting
- Pricing, proposal and contract management


Networking Training for Entrepreneurs
We provide you with expert trainers and a proven educational program on how to build, engage and extract value from your network of contacts, including techniques and tools to:
- Overcome reluctance to engage networking for leads and referrals
- Build a personal network of contacts
- Engage a personal network of contacts
- Benefit from a personal network of contacts
- Use technology to keep track of contacts and automatically follow-up with them
- Use social media
- Measure and analyze networking activities and results