A Management Framework That Brings Precision To Sales Execution

  • Effectiveness
  • Efficiency
  • Predictability

What Sales Management Framework Is Your Company Using To Guide Your Revenue Growth?

The Chief Sales Leader Framework™ provides you with a process structure that enables sales management to proactively seize control of your company’s:

  • Sales Strategy – – forecast, plan, organization structure, and culture?
  • Sales Execution – – procedures, technology, management, and content?
  • Sales Evaluation – – measures, analysis, reporting, and improvement?
The Chief Sales Leader Framework Image

What Sales Management Framework Is Your Company Using To…


  • Managers and management job candidates process skills, knowledge, passion, and experience?
  • Sales team and sub-team effectiveness, efficiency, and predictability?


  • Sales management to corporate management?
  • Sales management to salespeople?
  • Sales, marketing, and product managers?


  • Sales strategy procedures?
  • Sales execution procedures?
  • Sales evaluation procedures?


  • Corporate executives?
  • Sales leadership?
  • Sales managers?
  • New sales managers?
  • High potential future sales managers?

You Bring The Industry Expertise.  We Bring Sales Team Process Best Practices

Why Use The Chief Sales Leader Framework™?

We show sales management how to execute with precision – – effectively, efficiently and predictably.

What Services Do You Need?

We help you hire the right sales leaders, coach and mentor them, and develop future business leaders.

The Following Industries Use The Chief Sales Leader Framework™

Software & SaaS



Energy & Utilities

Information Services

Professional Services

Franchises & Agencies

Business & Home Services

Our Sales Team Process Methodology and Approach Have Been Shaped By Experiences In:

  • North America and Europe
  • Regulated and less-regulated industries
  • Start-ups, small cap, mid cap and large cap companies
  • Publicly-held, private equity held, and privately-held companies
  • Product and service revenue models
  • Multiple pricing models i.e. transaction, subscription, advertising, etc.
  • All sales channels i.e. inside sales, major accounts, field sales, product sales, partner sales, etc.

Chief Sales Leader™ advisors are strategic thinkers, but at the same time are not afraid to roll up their sleeves and work with individual sales people when needed. Their management consultants for sales helped us refine our sales process and focus on the buyer. Their tools significantly increased our sales by adding precision, focus and accountability to the selling process.

Brian Gurnham

COO, Business & Legal Reports (retired)

Chief Sales Leader™ did a great job of helping one of our business units accomplish a complete overhaul in their structure, accountability and financial metrics for their business. They provided skillful handling of the considerable change management issues that came with the overhaul. The result was precision – – effectiveness, efficiency, and predictability.

John Bidwell

Chief Innovation Officer, Chubb Insurance

We hired Chief Sales Leader™ to help us optimize our sales process.  They provided a rare combination of being able to talk about the high-level strategy as well as the in-the-trenches details. They put together an amazing sales tool – – which they call “TheNaviGuide™”- – that brought precision to our sales process, streamlined our onboarding process, and delivered concrete results.

Mike Lingle

Founder and Past CEO, Slide Rocket